Daniel Busch

Creative Copywriter / ACD
I believe every day is day one, hard work beats talent, and every brief is a chance to inspire.
Oakley

Dreamland VR

Mobile, VR, Film
Oakley

Dreamland VR

Mobile, VR, Film
Drop in the Megaramp with Bob Burnquist in an 360º immersive experience

In 2015, Oakley partnered up with Bob Burnquist to launch its first skate shoes in Brazil. Our challenge was to develop the launch campaign aligned with the global positioning “One Obsession”.

The idea came up from an old childhood dream, inspired by Bob himself: to discover what a ride into the world’s biggest ramp feels like.

The Oakley Dreamland VR is an immersive 360º film about a drop in the Megaramp. It mixes a thrilling live action experience with an animated journey through Bob's obsessions, memories, inspirations and fear.

To deliver the VR experience for everyone, we developed Oakley’s own cardboard VR and integrated it with the product's box for a limited edition.

Credits
  • CUBOCC / Santa Transmedia
  • CEO / CCO: Roberto Martini
  • CW / Creative Direction: Daniel Busch
  • Head of Art: Nando Sperb
  • AD: Eduardo Macedo, Wenis Bonilha
  • Integrated Production Director: Luisa Martini
  • Director: Filipe Zapelini
Hellmann's

WhatsCook

Mobile, Direct
Hellmann’s

WhatsCook

Mobile, Direct
Learning how to cook via WhatsApp

Hellmann's wanted to inspire new uses for mayonnaise as a cooking ingredient, given that most people only use it on sandwiches. We came up with a solution that’s already in everyone's hands.

WhatsCook was the first live recipe service via Whatsapp*. The idea connected people with real chefs, who were prepared to teach consumers how to cook using just the ingredients people had at hand.

*the most used mobile app in Brazil, present in 79% of smartphones.

Credits
  • CUBOCC
  • CCO: Wilson Mateos
  • CD: Daniel Busch, Luiz Mastropietro, Felipe Rocha
  • CW: Daniel Busch, Caio Fortes
  • AD: Rafael Nunes, Pedro de Gouvea
  • Head of Production / Directors: Cristiano Trindade, Vandinho Santana
Results
  • • An average of 65 minutes of brand interaction per user.
  • • 1 in every 2 visitors signed up for the service.
  • • International coverage reaching more than 4.000.000+ people in just 10 days.
  • • A huge success in Brazil, WhatsCook was rolled out to 4 more countries in Latin America.
Recognition
  • Bronze, El Ojo Iberoamerica
  • Winner, The Webby Awards
  • Merit Award, The One Show
  • Silver (2x), Festival Of Media LATAM
Coca-Cola

RecBottle

Promo and Activation
Coca-Cola

Rec Bottle

Promo and Activation
Open (and record) happiness

Coca-Cola wanted an innovative project to promote its music platform and amplify the concept "Destapa tu efervescencia" across Latin America. The idea was use the iconic bottle to develop our first "internet of things" object for the brand.

Coca-Cola RecBottle is a unique 3D printed, connected bottle capable of recording video and audio when the cap is opened. When the bottle is “full”, the light flows up to the ribbon and creates a remix of the recorded moments. Through an app, people could manage and share their remixes with the world. The project was brought to life in a few countries in Latin America.

Credits
  • CUBOCC
  • CD: Pedro Thompson Motta
  • CW: Daniel Busch
  • AD: Caio Rogério
  • Design Lead / Product Design: Andrei Speridião
  • Product Development: Andrei Speridião, Danilo Cruz, Rodrigo Bronzelle
Hellmann’s

Grow With Us

Digital, Interactive
Hellmann’s

Grow With Us

Digital, Interactive
Connecting people with the local farmers who cultivate the tomatoes in Hellmann's Ketchup

The main consumption barrier that Hellmann’s Ketchup faces is the misconception that the product is artificial. To change this perception, we decided not to simply tell, but to show consumers where it comes from.

We opened the doors of one of Hellmann's farms in Talca, Chile and launched Grow With Us: a platform focused on showing, in real-time, each step in the cultivation of the tomatoes with which Hellmann’s prepares its ketchup.

Over a period of 10 days, the world discovered the whole farming process through a live first-hand experience. Through cameras placed on farmer’s hats, users were able to interact with the farmers, deciding what they should do next in the farm. We also partnered up with Spotify and allowed people to play songs in real time in our fields.

Credits
  • CUBOCC
  • CD: Felipe Rocha, Luis Mastropietro, Daniel Busch
  • CW: Daniel Busch
  • AD: Rafael Kfouri, Caio Sartori, Juliano Shimizu, Felipe Uchôa
  • Head of Design: Felipe Rocha
  • Head of Production / Directors: Manuel Nogueira, Cristiano Trindade
Results
  • • In all, 3567 cities from 110 countries participated
  • • Achieved International press coverage, reaching more than 90 million people in just 10 days
  • • 47% increase in the number of people who believe Hellmann’s Ketchup comes from natural sources
  • • 78% increase in brand consideration
  • • 10% increase in market share
FILA

Live the Legacy

Film, Integrated
FILA

Live the Legacy

Film, Integrated
Life is the hardest game we play

Our challenge was to reposition FILA in Brazil, a 100 years old memorable brand that faded in recent years due to focusing on low-cost products and priced-based marketing. 

With such a rich history in hands, we needed to develop a new concept to translated its iconic past, reborning present and promising future.

Our answer was summed up in one tagline, created to remember people that legacy is something you build and live now, not in future. The new brand positioning was launch in a 360º campaign.

Credits
  • CUBOCC / The Kumite
  • CCO / CEO: Roberto Martini
  • CW / CD: Daniel Busch, Ricardo Motti
  • AD: Eduardo Macedo, Nando Sperb, Felipe Rocha
  • Director: Manuel Nogueira
Axe

The Last Reality Show In The World

Branded Content, Promo and Activation
Axe

The Last Reality Show In The World

Branded Content, Promo and Activation
Leaving mankind's most important choice in the hands of men

AXE wanted an engaging idea to amplify the launch of the new AXE 2012. To do that, we decided to give our consumers a unique opportunity: choose the girls who would perpetuate humanity after the end of the world.

So, we created “The Last Reality Show In The World,” starring the 9 most desirable women in Brazil. The reality show took place inside a real arc, and it was broadcast on the brand’s website, where users could interact with the candidates and vote for their favorites.

To save the girls, anything goes: from Twitter campaigns to heartwarming declarations for them. The 4 most voted girls won a place on the arc, while the 4 most active users were selected by these girls to be their dates to the “End of the World Party,” which happened in May 2012 in São Paulo.

Credits
  • CUBOCC
  • CEO/CCO: Roberto Martini
  • Head of Concept: Thiago Lopes
  • CD: Luiz Mastropietro, Giuliana Viscardi, Clauber Volinsky, Pedro Burneiko
  • CW: Daniel Busch
  • AD: Fernando Bittar, Harisson Santos, Danilo Campos
Results
  • • 7 million people impacted
  • • Average of 6 minutes per user on the website
  • • 42 thousand votes in only 5 days
  • • 5x Trending Topic Brasil, 1x Trending Topic Leader Worldwide
Coca-Cola

Unleash your Effervescence

Film
Coca-Cola

Unleash your Effervescence

Film
A manifesto for teens across Latin America

“Destapa tu efervescencia” is an invitation to remind teens to live each moment intensely. We created print ads, digital films and developed the TV spot aired accross Latin America.

Credits
  • CUBOCC
  • CD: Thiago Lopes, Pedro Thompson Motta, Fernando Bittar, André Bandim
  • CW: Daniel Busch
  • AD: Florence Dagostini, Fernando Bittar, Caio Rogério
Google

The Surprise

Film
Google

The Surprise

Film
What do you feel when you watch YouTube?

Laughter, fear, outrage? Do you do a weird little dance or get emotional? Launching Youtube’s first institutional campaign in Brazil, we created a film full of reactions and aired it in movie theaters and on digital media platforms in 2012.

Credits
  • CUBOCC
  • CEO/CCO: Roberto Martini
  • Account Planner: Rodrigo Abdalla
  • CD: Clauber Volinsky
  • CW: Daniel Busch
  • AD: Rafael Kfouri
  • Film Director: Juliana Correia
Google

Impact Challenge

Film, Digital
Google

Impact Challenge

Film, Digital
Ideas that better the world

Google Impact Challenge is a global program that supports local NGOs who use technology to tackle social problems, and make the world a better place. To promote this initiative in Brazil, the idea was to transform each cause into a micro-documentary.

Our team traveled throughout the country to register each story from a more intimate point of view. We mixed a journalistic investigation with a more artistic visual narrative, in order to connect and thrill the audience with the real problem each NGO is addressing.

Credits
  • CUBOCC
  • CD: Wilson Mateos, Tatiana Tsukamoto, Daniel Busch, Felipe Rocha
  • CW: Daniel Busch
  • AD: Matteus Faria, Caio Orio
  • Head of Design: Felipe Rocha
  • Film Directors: João Wainer, Cristiano Trindade
Results
  • • 700+ NGOs subscribed
  • • 475.000+ votes in one week
  • • 3.000.000+ views on the project video
Rexona

Teens Records

Digital, Promo and Activation
Rexona

Teens Records

Digital, Promo and Activation
The chance every girl dreams of

Rexona needed to reconnect with 12 to 17 year old girls. We decided to make every girl’s dream come true: one talented individual could be the next music star.

So, we created Rexona Teens Records: an interactive platform created in partnership with MTV where every girl could show their talent. The 5 most talented girls selected by the audience and jury advanced to the finals, streamed live on the tv show Acesso MTV. The winner earned an official MTV videoclip aired on the MTV and Rexona Teens social platforms.

Credits
  • CUBOCC
  • CEO/CCO: Roberto Martini
  • CD: Thiago Lopes, Bruno Canato, Pedro Burneiko, Clauber Volinsky
  • CW: Daniel Busch
  • AD: Fernando Bittar, Frederico Felix, Fernanda Sabaudo
Results
  • • 1000+ videos submitted by girls
  • • An average of 7.000+ new fans per day in the first month
  • • 430.000+ new fans
  • • 2.600.000+ people impacted
  • • In 2014, our winner was selected to participate on The Voice Brazil 3
Samsung

Find your Color

Digital
Samsung

Find your Color

Digital
An interactive film full of revelations about your digital life, including the color that fits it best

After the successful launch of the Samsung Galaxy S3, Samsung presented four new product colors: white, black, blue, and red. To promote this novelty, we created an interactive film that reveals unexplored facts about our social life and the colors that match it.

The result was a one-minute stop motion film about consumer’s digital life.

Credits
  • CUBOCC
  • CEO/CCO: Roberto Martini
  • CD: Thiago Lopes, Dida Louvise, Clauber Volinsky, Pedro Burneiko
  • CW: Daniel Busch
  • AD: Fernando Bittar, Alecio Calixto
  • Film Director: Cadu Macedo
Results
  • • 281.000+ films created
  • • 51% shared the experience
Samsung

ATIV

Film
Samsung

ATIV

Film
Life has changed. Why not your notebook?

Samsung ATIV is thinner, lighter, and more efficient than ordinary notebooks. It’s so different that Samsung has even created a unique name for it. We created the film and website to launch the product.

Credits
  • CUBOCC
  • DC: Thiago Lopes, Pedro Thompson Motta, Rodrigo Braga, André Bandim
  • CW: Daniel Busch
  • AD: Rodrigo Braga, Eduardo Marzionna
  • Film Director: Fábio Hacker
  • Film Art Director: Giz Muller
Samsung

Galaxy S4 Mini

Digital
Samsung

Galaxy S4 Mini

Digital
Compact, powerful.

Mini stories created with the Samsung Galaxy S4 Mini, aired on digital media in Brazil and a few countries across Latin America, in 2013.

Credits
  • CUBOCC
  • CEO/CCO: Roberto Martini
  • Executive Director/DC: Thiago Lopes
  • Head of Art: Rodrigo Braga
  • DC: Dida Louvise, Luiz Mastropietro
  • CW: Daniel Busch
  • AD: Rodrigo Braga
  • Film Director: Cristiano Trindade
Samsung

Galaxy Gran Duos

Film, Digital
Samsung

Galaxy Gran Duos

Film, Digital
For a simpler life

For the launch of the Samsung Galaxy Gran Duos, the idea was to show that life is better when you get rid of the things you don't need.

Apart from a TV commercial, we created the Two for One Initiative: an interactive platform encouraging people to switch to the Gran Duos. There, people who own two mobile phones could discover their resale value and sell them instantly (for real).

Credits
  • CUBOCC
  • Executive Director/DC: Thiago Lopes
  • Head of Art: Fernando Bittar
  • DC: Dida Louvise
  • CW: Daniel Busch
  • AD: Caio Rogério, Danilo Silveira
  • Film Director: Cadu Macedo
CloseUp

Get Closer

Digital
CloseUp

Get Closer

Digital
Transforming your relationship into a game

Young people are usually proud of being single and not “tied down.” To encourage husbands and wives, boyfriends and girlfriends, and every kind of couple to be proud of their relationships as well, we created Get Closer: an app that celebrates each small triumph in a relationship.

It literally turns the relationship into an achievement game in which partners unlock badges according to their couple activities on Facebook. With the app, every month conquered together, every photo tagged in his or her album, or even simply checking-up on each other was a chance to win something that cheers the team on.

Credits
  • CUBOCC
  • CEO/CCO: Roberto Martini
  • CD: Luiz Mastropietro
  • CW: Daniel Busch
  • AD: Rafael Nunes
  • Head of Art: Átila Meireles, Gabriel Karasek
Results
  • • 32.000+ people spent an average of 4 minutes playing with the App
  • • 59.000+ badges conquered
  • • Thousands of casual dates set up within the App
Club Social

Possibiland App

Mobile, App
Club Social

Possibiland App

Mobile, App
A tap away from the best around you

In 2014, Club Social repositioned its brand with a new concept called Possibilandia (Possibland in English). The insight: when you satisfy a craving, a world of unseen possibilities is brought to light. Our challenge: bring this brand positioning to life.

The idea: Encourage people to explore the best around them. To do that, we created the Possibiland app. It’s like a dating app but for cool places, events, and cultural activities.

It offers the best possibilities near you, selected exclusively by locals from each region of the city. With one tap, people can now find the best spots for “Nightlife,” “Food & Drinks,” “Music,” “Art", "Movies", "Landmarks" and “Sports.”

Credits
  • CUBOCC
  • CEO/CCO: Roberto Martini
  • Executive Director/CCO: Thiago Lopes
  • DC: Pedro Thompson Motta, Tiago Faria, Felipe Rocha, Daniel Busch
  • CW: Daniel Busch, Catarina Menchik
  • AD: Caio Rogério, Frederico Felix, Fernanda Sabaudo
Results
  • • 150.000+ downloads
  • • 40.000+ active users
Recognition
  • Gold (2x), Smarties Global Awards
Knorr

Family Recipes

Direct
Knorr

Receitas de Família

Direct
Families’ biggest legacy is ready to be hung on the wall

A service to immortalize family secrets, transforming handwritten recipes into unique handcrafted posters using the recipe's real ingredients.

Credits
  • CUBOCC
  • CEO/CCO: Roberto Martini
  • CD: Luiz Mastropietro, Felipe Rocha, Daniel Busch
  • CW: Daniel Busch
  • AD: Wenis Bonilha, Caio Orio, Vitor Martins
  • Head of Production / Directors: Vandinho Santana, Andre Holzmeister
Results
  • • 300 recipes transformed in posters and hand-delivered to the families
  • • 100% positive mentions
  • • International press coverage reaching more than 3.000.000+ people
Press Coverage
FILA

ZIMWI

Film, Branded Content
FILA

ZIMWI

Film, Branded Content
Be The Monster

Our challenge was to launch the new Fila Zimwi, a running shoe inspired in a african legend.

The idea was to show to the world that fear can be transformed in inspiration. You just have to battle it.

Credits
  • CUBOCC
  • CEO/CCO: Roberto Martini
  • CW / CD: Daniel Busch, Ricardo Motti
  • AD: Felipe Rocha, Nando Sperb, Edu Marcedo
  • Director: Rafael Grampá, Manuel Nogueira

    thanks a lot. ✌

    Daniel Busch

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