“Create with Air Max” aims to reimagine the customization process with AR, allowing fans to design the latest shoe models and see their creation come to life. In the air, in real time.
The content experience comes inside an AR-enabled zine that celebrates Air Max inspired creativity - including stories, styles and designs from local creators - and features the iconic shoe turned into a blank canvas, for users to color their next pair in their own way.
Japan has the second largest music market in the world, but 80% of its revenue is still originated from physical CD sales - which makes it one of the most challenging local industries for digital services. In this context, YouTube Music wanted to improve the industry’s perception about the platform, and bring to life the brand’s mission of giving everyone a voice and showing them the world.
We decided to amplify the voice of those who matter the most in the music industry: the fans. In a partnership with Japanese band Suchmos to promote their new album on YouTube Music, we turned passionate fans’ messages into personalized music posters, in real time.
The best messages were turned into billboard ads and actual posters for the campaign, and were spread across the city - strategically covering areas that have been part of the band’s history.
For the launch of Oakley’s first skate shoe, we created an exclusive VR film that puts fans in the shoes of skate legend Bob Burnquist as he’s dropping into the world’s biggest ramp. Fans could simply grab the limited-edition cardboard VR viewer inside of the shoebox to live the childhood dream of any skateboarder.
Hellmann's wanted to inspire new uses for mayonnaise as a cooking ingredient, given that most people only use it on sandwiches. We came up with a solution that’s already in everyone's hands.
WhatsCook was the first live recipe service via Whatsapp*. The idea connected people with real chefs, who were prepared to teach consumers how to cook using just the ingredients people had at hand.
*the most used mobile app in Brazil, present in 79% of smartphones.
Bjorn Borg. Tupac. Derek Jeter. Grant Hill. FILA has always been associated with legends who helped shape the sportswear culture in the past, but the brand faded in recent years.
To reposition it as a fashion sportswear brand, we brought back the glamour from their iconic past and created a story to remember people that legacy is something you build and live now, not in the future.
Grow With Us was created not only to show how Hellmann’s Ketchup is made, but also to invite people participate in the tomato growing process.
We opened the doors of one of Hellmann's farms in Talca, Chile, and launched a digital platform that live streamed each step in tomatoes' cultivation. For the first time, consumers could follow the farming process through cameras placed on the farmers’ hats and interact with them in real time, deciding what they should do next in the farm.
We also partnered up with Spotify and allowed visitors to select the next song that would be played in the fields.
For the launch of the new FILA running shoes, we created a short film inspired by the tale of ZIMWI, a mythological African legend that named the product. The short film tells the story of how a boy transformed his fears into strength.
To promote the Season 4 of Orange Is The New Black, we surprised fans with an unprecedented encounter between Piper and Inês Brasil - one of the biggest internet celebrities and LGBT icons in South America.
The video was shared over 130.000 times and got picked up by the most important channels in Brazil. But more importantly, the project was recognized as an act of empowerment for minorities and as another brand move against discrimination.
Club Social believes that when you satisfy a craving, a world of unseen possibilities is brought to light.
To help people discover these possibilities, we created the Possibland App. It’s like a dating app, but for cool places, events and cultural activities. It shows the best things to do near you - a selection curated exclusively by locals from each region of the city.
After the successful launch of the Samsung Galaxy S3, Samsung presented four new product colors: white, black, blue, and red. To promote this novelty, we created an interactive film that reveals unexplored facts about our social life and the colors that match it.
The result was a one-minute stop motion film about consumer’s digital life.
Mini stories created with the Samsung Galaxy S4 Mini, aired on digital media in Brazil and a few countries across Latin America, in 2013.
A service to immortalize family secrets, transforming handwritten recipes into unique handcrafted posters using the recipe's real ingredients.