Daniel Busch

Senior Copywriter / ACD
I believe every day is day one, hard work beats talent, and every brief is a chance to inspire.
Oakley

Dreamland VR

Mobile, VR, Film
Oakley

Dreamland VR

Mobile, VR, Film
The Oakley shoe that comes with a Megaramp VR experience inside of its box

For the launch of Oakley’s first skate shoe, we created an exclusive VR film that puts fans in the shoes of skate legend Bob Burnquist as he’s dropping into the world’s biggest ramp. Fans could simply grab the limited-edition cardboard VR viewer inside of the shoebox to live the childhood dream of any skateboarder.

Credits
  • CUBOCC / Santa Transmedia
  • CEO / CCO: Roberto Martini
  • CW / Creative Direction: Daniel Busch
  • Head of Art: Nando Sperb
  • AD: Eduardo Macedo, Wenis Bonilha
  • Integrated Production Director: Luisa Martini
  • Director: Filipe Zapelini
Hellmann's

WhatsCook

Mobile, Direct
Hellmann’s

WhatsCook

Mobile, Direct
Learning how to cook via WhatsApp

Hellmann's wanted to inspire new uses for mayonnaise as a cooking ingredient, given that most people only use it on sandwiches. We came up with a solution that’s already in everyone's hands.

WhatsCook was the first live recipe service via Whatsapp*. The idea connected people with real chefs, who were prepared to teach consumers how to cook using just the ingredients people had at hand.

*the most used mobile app in Brazil, present in 79% of smartphones.

Credits
  • CUBOCC
  • CCO: Wilson Mateos
  • CD: Daniel Busch, Luiz Mastropietro, Felipe Rocha
  • CW: Daniel Busch, Caio Fortes
  • AD: Rafael Nunes, Pedro de Gouvea
  • Head of Production / Directors: Cristiano Trindade, Vandinho Santana
Results
  • • An average of 65 minutes of brand interaction per user.
  • • 1 in every 2 visitors signed up for the service.
  • • International coverage reaching more than 4.000.000+ people in just 10 days.
  • • A huge success in Brazil, WhatsCook was rolled out to 4 more countries in Latin America.
Recognition
  • Bronze, El Ojo Iberoamerica
  • Winner, The Webby Awards
  • Merit Award, The One Show
  • Silver (2x), Festival Of Media LATAM
FILA

Live the Legacy

Film, Integrated
FILA

Live the Legacy

Film, Integrated
Reviving an iconic brand

Bjorn Borg. Tupac. Derek Jeter. Grant Hill. FILA has always been associated with legends who helped shape the sportswear culture in the past, but the brand faded in recent years.

To reposition it as a fashion sportswear brand, we brought back the glamour from their iconic past and created a story to remember people that legacy is something you build and live now, not in the future.

Credits
  • CUBOCC / The Kumite
  • CCO / CEO: Roberto Martini
  • CW / CD: Daniel Busch, Ricardo Motti
  • AD: Eduardo Macedo, Nando Sperb, Felipe Rocha
  • Director: Manuel Nogueira
Hellmann’s

Grow With Us

Digital, Interactive
Hellmann’s

Grow With Us

Digital, Interactive
Explore Hellmann’s ketchup tomato farm and interact with local farmers in real time

Grow With Us was created not only to show how Hellmann’s Ketchup is made, but also to invite people participate in the tomato growing process.

We opened the doors of one of Hellmann's farms in Talca, Chile, and launched a digital platform that live streamed each step in tomatoes' cultivation. For the first time, consumers could follow the farming process through cameras placed on the farmers’ hats and interact with them in real time, deciding what they should do next in the farm.

We also partnered up with Spotify and allowed visitors to select the next song that would be played in the fields.

Credits
  • CUBOCC
  • CD: Felipe Rocha, Luis Mastropietro, Daniel Busch
  • CW: Daniel Busch
  • AD: Rafael Kfouri, Caio Sartori, Juliano Shimizu, Felipe Uchôa
  • Head of Design: Felipe Rocha
  • Head of Production / Directors: Manuel Nogueira, Cristiano Trindade
Results
  • • In all, 3567 cities from 110 countries participated
  • • Achieved International press coverage, reaching more than 90 million people in just 10 days
  • • 47% increase in the number of people who believe Hellmann’s Ketchup comes from natural sources
  • • 78% increase in brand consideration
  • • 10% increase in market share
FILA

ZIMWI
Be The Monster

Film, Branded Content
FILA

ZIMWI

Film, Branded Content
The first shoe inspired on an African legend

For the launch of the new FILA running shoes, we created a short film inspired by the tale of ZIMWI, a mythological African legend that named the product. The short film tells the story of how a boy transformed his fears into strength.

Credits
  • CUBOCC
  • CEO/CCO: Roberto Martini
  • CW / CD: Daniel Busch, Ricardo Motti
  • AD: Felipe Rocha, Nando Sperb, Edu Marcedo
  • Director: Rafael Grampá, Manuel Nogueira
    Netflix

    The unexpected inmate

    Netflix

    The unexpected inmate

    Social, Film
    An encounter that will last forever

    To promote the Season 4 of Orange Is The New Black, we surprised fans with an unprecedented encounter between Piper and Inês Brasil - one of the biggest internet celebrities and LGBT icons in South America.

    The video was shared over 130.000 times and got picked up by the most important channels in Brazil. But more importantly, the project was recognized as an act of empowerment for minorities and as another brand move against discrimination.

    Results
    • • 1 million organic views in less than 4 hours.
    • • One of most shared videos from Netflix Brazil.
    Club Social

    Possibland App

    Mobile, App
    Club Social

    Possibiland App

    Mobile, App
    A tap away from the best around you

    Club Social believes that when you satisfy a craving, a world of unseen possibilities is brought to light.

    To help people discover these possibilities, we created the Possibland App. It’s like a dating app, but for cool places, events and cultural activities. It shows the best things to do near you - a selection curated exclusively by locals from each region of the city.

    Credits
    • CUBOCC
    • CEO/CCO: Roberto Martini
    • Executive Director/CCO: Thiago Lopes
    • DC: Pedro Thompson Motta, Tiago Faria, Felipe Rocha, Daniel Busch
    • CW: Daniel Busch, Catarina Menchik
    • AD: Caio Rogério, Frederico Felix, Fernanda Sabaudo
    Results
    • • 150.000+ downloads
    • • 40.000+ active users
    Recognition
    • Gold (2x), Smarties Global Awards
    Samsung

    Find your Color

    Digital
    Samsung

    Find your Color

    Digital
    An interactive film full of revelations about your digital life, including the color that fits it best

    After the successful launch of the Samsung Galaxy S3, Samsung presented four new product colors: white, black, blue, and red. To promote this novelty, we created an interactive film that reveals unexplored facts about our social life and the colors that match it.

    The result was a one-minute stop motion film about consumer’s digital life.

    Credits
    • CUBOCC
    • CEO/CCO: Roberto Martini
    • CD: Thiago Lopes, Dida Louvise, Clauber Volinsky, Pedro Burneiko
    • CW: Daniel Busch
    • AD: Fernando Bittar, Alecio Calixto
    • Film Director: Cadu Macedo
    Results
    • • 281.000+ films created
    • • 51% shared the experience
    Samsung

    Galaxy S4 Mini

    Digital
    Samsung

    Galaxy S4 Mini

    Digital
    Compact, powerful.

    Mini stories created with the Samsung Galaxy S4 Mini, aired on digital media in Brazil and a few countries across Latin America, in 2013.

    Credits
    • CUBOCC
    • CEO/CCO: Roberto Martini
    • Executive Director/DC: Thiago Lopes
    • Head of Art: Rodrigo Braga
    • DC: Dida Louvise, Luiz Mastropietro
    • CW: Daniel Busch
    • AD: Rodrigo Braga
    • Film Director: Cristiano Trindade
    Knorr

    Family Recipes

    Social, Direct
    Knorr

    Receitas de Família

    Direct
    Families’ biggest legacy is ready to be hung on the wall

    A service to immortalize family secrets, transforming handwritten recipes into unique handcrafted posters using the recipe's real ingredients.

    Credits
    • CUBOCC
    • CEO/CCO: Roberto Martini
    • CD: Luiz Mastropietro, Felipe Rocha, Daniel Busch
    • CW: Daniel Busch
    • AD: Wenis Bonilha, Caio Orio, Vitor Martins
    • Head of Production / Directors: Vandinho Santana, Andre Holzmeister
    Results
    • • 300 recipes transformed in posters and hand-delivered to the families
    • • 100% positive mentions
    • • International press coverage reaching more than 3.000.000+ people
    Press Coverage

    thanks a lot! 🖤

    Daniel Busch

    Loading...