Daniel Busch

Creative Copywriter
I’m a Creative Copywriter with over 6 years of experience working on the edge of advertising and innovation. Currently, I’m building things as a Creative Leader at CUBOCC - part of Interpublic Group (NYSE: IPG).
I believe every day is day one, hard work beats talent, and every brief is a chance to inspire.
Honors & Awards:
  • 2015 Finalist
    Young Lions Brazil
  • 2015 Merit Award, Direct
    The One Show, USA
    Client: Hellmann's "WhatsCook"
  • 2015 Winner, Customer Service
    The Webby Awards, USA
    Client: Hellmann's "WhatsCook"
  • 2015 Honoree, People's Voice 
    The Webby Awards, USA
    Client: Hellmann's "WhatsCook"
  • 2014 Jury at CCSP Festival
    Categories: Digital, Mobile and Branded Content.
    Creative Club of São Paulo, Brazil
  • 2014 Bronze, Mobile
    El Ojo Iberoamerica, Argentina
    Client: Hellmann's "WhatsCook".
  • 2014 Silver, Content Creation
    Festival of Media LATAM, USA
    Client: Hellmann's "WhatsCook".
  • 2014 Silver, Engagement Strategy Festival of Media LATAM, USA
    Client: Hellmann's "WhatsCook".
  • 2014 Gold, Mobile App
    Smarties Global Awards, USA
    Client: Club Social "Possibland".
  • 2014 Gold, Location Based
    Smarties Global Awards, USA
    Client: Club Social "Possibland".
  • 2014 Selected for IPG Career Month: a program showcasing the hottest careers of the network.
    IPG Career Month, USA
  • 2014 Winner, Culture Shift: Gambiarra Tech. RJ, Brazil
  • Google
  • Coca-Cola
  • Samsung
  • Oakley
  • FILA
  • Unilever - Hellmann's, Knorr, AXE, Rexona, Close Up
  • Heineken - Kaiser Beer
  • Mondelēz - Club Social, Trident, Chiclets
  • Pepsico
  • Diageo
  • Liberty Mutual
  • Embratel
  • O Boticário
  • Concept, Copywriting, Screenwriting, Film, Branding, Creative Strategy, Creative Direction and Planning
  • Creative Leader
    Jan/2015 - present
    CUBOCC - São Paulo, SP.
  • Senior Creative
    May/2014 - Dez/2014
    CUBOCC - São Paulo, SP.
  • Conceptor (Creative Strategist)
    Sep/2013 - Apr/2014
    CUBOCC - São Paulo, SP.
  • Creative Copywriter 
    May/2011 - Ago/2013
    CUBOCC - São Paulo, SP.
  • Social / Content Creative
    May/2009 - Apr/2011
    CUBOCC - São Paulo, SP.
  • FAAP University
    São Paulo, SP. 2006 — 2010
    Bachelor's Degree, Social Communication, Major in Advertising
  • UCLA Extension
    Los Angeles, CA. Aug/2008 — Oct/2008
    Advertising Principles and Practices
  • Escola São Paulo
    São Paulo, SP. Sep/2012 — Nov/2012
    Creative Economy School: Anthropology, Culture and Innovation