Daniel Busch

Creative Director
Hi! I am Daniel Busch, a non-traditional Creative Director based in Tokyo, Japan. Currently working at AKQA Tokyo leading a talented, nimble team.

For the past 12 years, I've been helping companies around the world to push the boundaries of the creative industry, always looking for new ways to tell new stories, and connecting advertising, entertainment, utility, and innovation. During this time, I’ve been fortunate enough to have my work recognized by some of the most important festivals across the globe.

dHiI believe every day is day one, hard work beats talent, and everdy brief is a chanceo inspireh.d
Honors & Awards:
  • 2021 Gold
    AD STARS, Korea
    Category: Design
  • 2021 Silver
    AD STARS, Korea
    Category: Interactive Craft
  • 2021 Silver
    AD STARS, Korea
    Category: Print
  • 2021 Bronze
    AD STARS, Korea
    Category: Mobile
  • 2021 Bronze
    AD STARS, Korea
    Category: Brand Experience & Activation
  • 2021 Crystal
    AD STARS, Korea
    Category: Mobile
  • 2021 Jury @ AD STARS Korea
    Categories: Innovation, Interactive.
  • 2021 Shortlist
    Cannes Lions
    Category: Mobile
  • 2021 Wood Pencil
    D&AD
    Category: Digital
  • 2021 Bronze
    CLIO Awards
    Category: Design Craft
  • 2021 Bronze
    Spikes Asia
    Category: Mobile
  • 2020 Jury @ The One Show Asia
    Categories: Cross-Platform, Direct Marketing, Interactive, Social Media, Innovation, Mobile category.
  • 2020 Silver, Brand Experience
    Transform Awards Asia 2020
  • 2020 Winner, Craft
    The One Show Asia Showcase 2020
  • 2019 Shortlist (3x)
    AD STARS, Korea
  • 2018 Reviewer
    Portfolio Night by The One Club for Creativity
  • 2017 Finalist
    Young Lions Brazil
  • 2015 Finalist
    Young Lions Brazil
  • 2015 Merit Award, Direct
    The One Show, USA
    Client: Hellmann's "WhatsCook"
  • 2015 Winner, Customer Service
    The Webby Awards, USA
    Client: Hellmann's "WhatsCook"
  • 2015 Honoree, People's Voice 
    The Webby Awards, USA
    Client: Hellmann's "WhatsCook"
  • 2014 Jury @ CCSP Festival
    Categories: Digital, Mobile and Branded Content.
    Creative Club of São Paulo, Brazil
  • 2014 Bronze, Mobile
    El Ojo Iberoamerica, Argentina
    Client: Hellmann's "WhatsCook".
  • 2014 Silver, Content Creation
    Festival of Media LATAM, USA
    Client: Hellmann's "WhatsCook".
  • 2014 Silver, Engagement Strategy Festival of Media LATAM, USA
    Client: Hellmann's "WhatsCook".
  • 2014 Gold, Mobile App
    Smarties Global Awards, USA
    Client: Club Social "Possibland".
  • 2014 Gold, Location Based
    Smarties Global Awards, USA
    Client: Club Social "Possibland".
  • 2014 Selected for IPG Career Month: a program showcasing the hottest careers of the network.
    IPG Career Month, USA
  • 2014 Winner,
    Culture Shift:
    Gambiarra Tech. RJ, Brazil
Contact:
Clients:
  • Nike
  • Netflix
  • Google
  • Samsung
  • Oakley
  • The North Face
  • FILA
  • MetLife
  • Yahoo
  • Unilever - Hellmann's, Knorr, AXE, Rexona, Close Up
  • Coke
  • Heineken - Kaiser Beer
  • Mondelēz - Club Social, Trident, Chiclets
  • Pepsico
  • Diageo
  • Liberty Mutual
Specialties:
  • Creative Leadership, Creative Direction, Concept, Copywriting, Screenwriting, Film, Branding, Creative Strategy, and Planning.
Experience:
  • Creative Director
    Jul/2020 - present
    Main clients: Nike Japan and Google.
    AKQA Tokyo - Tokyo, Japan.
  • Associate Creative Director
    Jan/2019 - Jul/2020
    AKQA Tokyo - Tokyo, Japan.
  • Senior Creative / Copywriter
    Sep/2017 - Oct/2018
    SID LEE USA- Los Angeles, CA.
  • Creative Director
    Leading disruptive projects for Netflix, Google, Oakley and Unilever. 
    Jan/2015 - Ago/2017
    CUBOCC - São Paulo, SP.
  • Senior Copywriter / Associate Creative Director
    May/2014 - Dez/2014
    CUBOCC - São Paulo, SP.
  • Creative Strategist
    Sep/2013 - Apr/2014
    CUBOCC - São Paulo, SP.
  • Copywriter 
    May/2011 - Ago/2013
    CUBOCC - São Paulo, SP.
  • Social / Content Creative
    May/2009 - Apr/2011
    CUBOCC - São Paulo, SP.
Education:
  • Hyper Island
    Sweden. 2020
    Leading Teams in the Digital Age
  • FAAP University
    São Paulo, SP. 2006 — 2010
    Bachelor's Degree, Social Communication, Major in Advertising
  • UCLA Extension
    Los Angeles, CA. Aug/2008 — Oct/2008
    Advertising Principles and Practices
  • Escola São Paulo
    São Paulo, SP. Sep/2012 — Nov/2012
    Creative Economy School: Anthropology, Culture and Innovation