Daniel Busch
Creative Director
Hi! I am Daniel Busch, a non-traditional Creative Director based in Tokyo, Japan. Currently working at AKQA as CD for Nike and YouTube JP, leading a talented, nimble team.
For the past 12 years, I've been helping world-class brands to push their creative boundaries, always looking for new ways to tell new stories, and connecting advertising, entertainment, utility, and innovation. During this time, I’ve been fortunate enough to have my work recognized by some of the most important festivals across the globe.
For the past 12 years, I've been helping world-class brands to push their creative boundaries, always looking for new ways to tell new stories, and connecting advertising, entertainment, utility, and innovation. During this time, I’ve been fortunate enough to have my work recognized by some of the most important festivals across the globe.
dHiI believe every day is day one, hard work beats talent, and everdy brief is a chanceo inspireh.d
Honors & Awards:
- 2021 Gold
AD STARS, Korea
Category: Design - 2021 Silver
AD STARS, Korea
Category: Interactive Craft - 2021 Silver
AD STARS, Korea
Category: Print - 2021 Bronze
AD STARS, Korea
Category: Mobile - 2021 Bronze
AD STARS, Korea
Category: Brand Experience & Activation - 2021 Crystal
AD STARS, Korea
Category: Mobile - 2021 Jury @ AD STARS Korea
Categories: Innovation, Interactive. - 2021 Shortlist
Cannes Lions
Category: Mobile - 2021 Wood Pencil
D&AD
Category: Digital - 2021 Bronze
CLIO Awards
Category: Design Craft - 2021 Bronze
Spikes Asia
Category: Mobile - 2020 Jury @ The One Show Asia
Categories: Cross-Platform, Direct Marketing, Interactive, Social Media, Innovation, Mobile category. - 2020 Silver, Brand Experience
Transform Awards Asia 2020 - 2020 Winner, Craft
The One Show Asia Showcase 2020 - 2019 Shortlist (3x)
AD STARS, Korea - 2018 Reviewer
Portfolio Night by The One Club for Creativity - 2017 Finalist
Young Lions Brazil - 2015 Finalist
Young Lions Brazil - 2015 Merit Award, Direct
The One Show, USA
Client: Hellmann's "WhatsCook" - 2015 Winner, Customer Service
The Webby Awards, USA
Client: Hellmann's "WhatsCook" - 2015 Honoree, People's Voice
The Webby Awards, USA
Client: Hellmann's "WhatsCook" - 2014 Jury @ CCSP Festival
Categories: Digital, Mobile and Branded Content.
Creative Club of São Paulo, Brazil - 2014 Bronze, Mobile
El Ojo Iberoamerica, Argentina
Client: Hellmann's "WhatsCook". - 2014 Silver, Content Creation
Festival of Media LATAM, USA
Client: Hellmann's "WhatsCook". - 2014 Silver, Engagement Strategy Festival of Media LATAM, USA
Client: Hellmann's "WhatsCook". - 2014 Gold, Mobile App
Smarties Global Awards, USA
Client: Club Social "Possibland". - 2014 Gold, Location Based
Smarties Global Awards, USA
Client: Club Social "Possibland". - 2014 Selected for IPG Career Month: a program showcasing the hottest careers of the network.
IPG Career Month, USA - 2014 Winner,
Culture Shift:
Gambiarra Tech. RJ, Brazil
Contact:
Clients:
- Nike
- Netflix
- Samsung
- Oakley
- The North Face
- FILA
- MetLife
- Yahoo
- Unilever - Hellmann's, Knorr, AXE, Rexona, Close Up
- Coke
- Heineken - Kaiser Beer
- Mondelēz - Club Social, Trident, Chiclets
- Pepsico
- Diageo
- Liberty Mutual
Specialties:
- Creative Leadership, Creative Direction, Concept, Copywriting, Screenwriting, Film, Branding, Creative Strategy, and Planning.
Experience:
- Creative Director
Jul/2020 - present
Main clients: Nike Japan and Google.
AKQA Tokyo - Tokyo, Japan. - Associate Creative Director
Jan/2019 - Jul/2020
AKQA Tokyo - Tokyo, Japan. - Senior Creative / Copywriter
Sep/2017 - Oct/2018
SID LEE USA- Los Angeles, CA. - Creative Director
Leading disruptive projects for Netflix, Google, Oakley and Unilever.
Jan/2015 - Ago/2017
CUBOCC - São Paulo, SP. - Senior Copywriter / Associate Creative Director
May/2014 - Dez/2014
CUBOCC - São Paulo, SP. - Creative Strategist
Sep/2013 - Apr/2014
CUBOCC - São Paulo, SP. - Copywriter
May/2011 - Ago/2013
CUBOCC - São Paulo, SP. - Social / Content Creative
May/2009 - Apr/2011
CUBOCC - São Paulo, SP.
Education:
- Hyper Island
Sweden. 2020
Leading Teams in the Digital Age - FAAP University
São Paulo, SP. 2006 — 2010
Bachelor's Degree, Social Communication, Major in Advertising - UCLA Extension
Los Angeles, CA. Aug/2008 — Oct/2008
Advertising Principles and Practices - Escola São Paulo
São Paulo, SP. Sep/2012 — Nov/2012
Creative Economy School: Anthropology, Culture and Innovation