In 2015, Oakley partnered up with Bob Burnquist to launch its first skate shoes in Brazil. Our challenge was to develop the launch campaign aligned with the global positioning “One Obsession”.

The idea came up from an old childhood dream, inspired by Bob himself: to discover what a ride into the world’s biggest ramp feels like.

The Oakley Dreamland VR is an immersive 360º film about a drop in the Megaramp. It mixes a thrilling live action experience with an animated journey through Bob's obsessions, memories, inspirations and fear.

To deliver the VR experience for everyone, we developed Oakley’s own cardboard VR and integrated it with the product's box for a limited edition.

Hellmann's wanted to inspire new uses for mayonnaise as a cooking ingredient, given that most people only use it on sandwiches. We came up with a solution that’s already in everyone's hands.

WhatsCook was the first live recipe service via Whatsapp*. The idea connected people with real chefs, who were prepared to teach consumers how to cook using just the ingredients people had at hand.

*the most used mobile app in Brazil, present in 79% of smartphones.

Coca-Cola wanted an innovative project to promote its music platform and amplify the concept "Destapa tu efervescencia" across Latin America. The idea was use the iconic bottle to develop our first "internet of things" object for the brand.

Coca-Cola RecBottle is a unique 3D printed, connected bottle capable of recording video and audio when the cap is opened. When the bottle is “full”, the light flows up to the ribbon and creates a remix of the recorded moments. Through an app, people could manage and share their remixes with the world. The project was brought to life in a few countries in Latin America.

The main consumption barrier that Hellmann’s Ketchup faces is the misconception that the product is artificial. To change this perception, we decided not to simply tell, but to show consumers where it comes from.

We opened the doors of one of Hellmann's farms in Talca, Chile and launched Grow With Us: a platform focused on showing, in real-time, each step in the cultivation of the tomatoes with which Hellmann’s prepares its ketchup.

Over a period of 10 days, the world discovered the whole farming process through a live first-hand experience. Through cameras placed on farmer’s hats, users were able to interact with the farmers, deciding what they should do next in the farm. We also partnered up with Spotify and allowed people to play songs in real time in our fields.

Our challenge was to reposition FILA in Brazil, a 100 years old memorable brand that faded in recent years due to focusing on low-cost products and priced-based marketing. 

With such a rich history in hands, we needed to develop a new concept to translated its iconic past, reborning present and promising future.

Our answer was summed up in one tagline, created to remember people that legacy is something you build and live now, not in future. The new brand positioning was launch in a 360º campaign.

AXE wanted an engaging idea to amplify the launch of the new AXE 2012. To do that, we decided to give our consumers a unique opportunity: choose the girls who would perpetuate humanity after the end of the world.

So, we created “The Last Reality Show In The World,” starring the 9 most desirable women in Brazil. The reality show took place inside a real arc, and it was broadcast on the brand’s website, where users could interact with the candidates and vote for their favorites.

To save the girls, anything goes: from Twitter campaigns to heartwarming declarations for them. The 4 most voted girls won a place on the arc, while the 4 most active users were selected by these girls to be their dates to the “End of the World Party,” which happened in May 2012 in São Paulo.

“Destapa tu efervescencia” is an invitation to remind teens to live each moment intensely. We created print ads, digital films and developed the TV spot aired accross Latin America.

Laughter, fear, outrage? Do you do a weird little dance or get emotional? Launching Youtube’s first institutional campaign in Brazil, we created a film full of reactions and aired it in movie theaters and on digital media platforms in 2012.

Google Impact Challenge is a global program that supports local NGOs who use technology to tackle social problems, and make the world a better place. To promote this initiative in Brazil, the idea was to transform each cause into a micro-documentary.

Our team traveled throughout the country to register each story from a more intimate point of view. We mixed a journalistic investigation with a more artistic visual narrative, in order to connect and thrill the audience with the real problem each NGO is addressing.

Rexona needed to reconnect with 12 to 17 year old girls. We decided to make every girl’s dream come true: one talented individual could be the next music star.

So, we created Rexona Teens Records: an interactive platform created in partnership with MTV where every girl could show their talent. The 5 most talented girls selected by the audience and jury advanced to the finals, streamed live on the tv show Acesso MTV. The winner earned an official MTV videoclip aired on the MTV and Rexona Teens social platforms.

After the successful launch of the Samsung Galaxy S3, Samsung presented four new product colors: white, black, blue, and red. To promote this novelty, we created an interactive film that reveals unexplored facts about our social life and the colors that match it.

The result was a one-minute stop motion film about consumer’s digital life.

Samsung ATIV is thinner, lighter, and more efficient than ordinary notebooks. It’s so different that Samsung has even created a unique name for it. We created the film and website to launch the product.

Mini stories created with the Samsung Galaxy S4 Mini, aired on digital media in Brazil and a few countries across Latin America, in 2013.

For the launch of the Samsung Galaxy Gran Duos, the idea was to show that life is better when you get rid of the things you don't need.

Apart from a TV commercial, we created the Two for One Initiative: an interactive platform encouraging people to switch to the Gran Duos. There, people who own two mobile phones could discover their resale value and sell them instantly (for real).

Young people are usually proud of being single and not “tied down.” To encourage husbands and wives, boyfriends and girlfriends, and every kind of couple to be proud of their relationships as well, we created Get Closer: an app that celebrates each small triumph in a relationship.

It literally turns the relationship into an achievement game in which partners unlock badges according to their couple activities on Facebook. With the app, every month conquered together, every photo tagged in his or her album, or even simply checking-up on each other was a chance to win something that cheers the team on.

In 2014, Club Social repositioned its brand with a new concept called Possibilandia (Possibland in English). The insight: when you satisfy a craving, a world of unseen possibilities is brought to light. Our challenge: bring this brand positioning to life.

The idea: Encourage people to explore the best around them. To do that, we created the Possibiland app. It’s like a dating app but for cool places, events, and cultural activities.

It offers the best possibilities near you, selected exclusively by locals from each region of the city. With one tap, people can now find the best spots for “Nightlife,” “Food & Drinks,” “Music,” “Art", "Movies", "Landmarks" and “Sports.”

A service to immortalize family secrets, transforming handwritten recipes into unique handcrafted posters using the recipe's real ingredients.

Our challenge was to launch the new Fila Zimwi, a running shoe inspired in a african legend.

The idea was to show to the world that fear can be transformed in inspiration. You just have to battle it.